Happy Tuesday Everyone, KWRI is in the news this week as they continue to be recognized for improvements and enhancement into Command the Technology Platform we provide to our associates. The KWRI decision to build its own CRM platform has always been about the associates and their consumers. Particularly in a world of disruptive capital and big data acquisition. It truly is relevant to you to understand why a home built KWI product, built for agents, by agents can be advantageous and how consumer data in the KWRI ecosystem is less vulnerable compared to companies relying on third-party tech stacks, which can be purchased by those looking to put you out of business. Customization and Adaptability: By developing our own CRM platform, we can tailor it specifically to the needs and workflows of our agents. We have the flexibility to incorporate features and functionalities that directly address the unique requirements of our real estate business. This customization allows agents to work more efficiently, saving time and enhancing productivity. Leaning into AI: KWRI can collect and analyze data specifically tailored to the agent’s real estate operations. This allows the associates to gain valuable insights into consumer behavior, market trends, and performance. These insights can be utilized to make data-driven decisions, improve training, enhance customer experience, and develop targeted marketing strategies. The Command platform is using artificial intelligence to improve the agent experience and increase efficiency, including in areas like listing property descriptions and home search tools. Chris Cox noted that AI models “will not replace agent conversations with their clients,” but rather “enhance agent productivity and quality of communication and information flow.” The overall goal of the Command updates is to give agents a leg up on other brokerages as they navigate the market. “We are committed to continued strategic innovation across our platform,” said Cox. “We believe our technology provides a hypercompetitive advantage to our teams and agents.” Continuity and Reliability: KWRI reduces the reliance on external vendors and third-party tech stacks. This reduces the risk of disruptions or discontinuation of services due to changes in third-party providers’ business strategies, pricing models, or service availability. It ensures that agents have a reliable and consistent tool to support their day-to-day operations, providing continuity and stability in their business processes. Additionally, we have the flexibility to scale and evolve our platform as the business needs of our associates change, without being dependent on external providers. However, they will continue utilize an API/DEVHUB and partner with those companies that provide value to our associates and merit and appropriate integrations. Overall, KWRI’s decision to develop and maintain our own CRM platform offers numerous benefits to both our associates and their consumers.
COMMAND ENHANCMENTS KWRI released the highest requested enhancement to the platform since the release of the Command Mobile App. Since the inception of Command we have been taght to utilize the tags. This allows us to filter through our database in a organized way and stratigicly contact or share key information to relevant consumers. Now we have the ability to have Dynamic filtering. Thus using “If This”..”then that” level Filter sorting. Command: Contacts Dynamic Filters: https://answers.kw.com/hc/en-us/articles/15099687485715-Contacts-Filters-List-and-Advanced-Filter-Options
Command App 2.0 Updates: Bulk Action for Contacts: https://answers.kw.com/hc/en-us/articles/4411642549011-Add-an-Activity-to-a-Lead-or-Contact-in-the-Command-App
IN THE NEWS Week of June 13, 2023:
Inman: https://drive.google.com/file/d/16bG7d6EensJn3Cwh9fgCv36YN9R4Uu2B/view?usp=sharing Real Trends: https://www.realtrends.com/articles/keller-williams-looks-to-level-up-command/?fbclid=IwAR0ASaoovdBWpD8nRjuPrQ7B4tVPsR9GtIVIWJE8JwtGuk3hExHMuJ6JmhY Business wire: https://www.businesswire.com/news/home/20230613475298/en/Keller-Williams-Fuels-Agent-Businesses-with-Technology-Enhancements?fbclid=IwAR2ZwmMBq6kFEdqO_shJswAvtNeU6_WLy-YqRBT8ulYG7PZrIjukB0C6Urc
Real Estate News: https://www.realestatenews.com/2023/06/13/kws-widely-used-command-crm-gets-a-refresh?fbclid=IwAR2EKRkDkMnzjorCFuqqJ5SUA_zI8jUXuVoYSVM3vLgYLKw_RUvdErqrtGU
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Would you like to talk about what changes you might make in your business through utilizing the leverage of KW Command for your business? Schedule Time with David Donaldson and Get your Growth & Tech Business Evaluation Here: https://calendly.com/daviddonaldson/rtt-growth-conversation If you need a refresher Course to get re-introduced or gain clarity around the Fundamental use of Command register for our June Training Sessions Training Here: kwregion12training.com Do you need to get some insight on what is KW Command. Learn more: https://getcommand.com/ or https://technology.kw.com/