Happy Tuesday Everyone, Your ONE Thing in running your business is Lead Generation. It should be time blocked as we discussed, practiced, and completed every day. Get Purposeful in your business and get better every day. We joke that Lead Generation is a contact sport yet the truth is, that’s not a joke; its reality. Suit up each day and run your plays. When market conditions change, like a defense; should you audible or run your play? YOU RUN YOUR PLAY. Coach Lombardi was know for running the Green Bay Sweep…A Running play run to perfection and even when the Defense knew it was coming. Everyone has a job to do and they practiced it not till they got it right but until they could not get it wrong. Lead Generation Vs. Lead Conversion, do you know the Difference, or do you lack that clarity? Lead Generation: Where do they Come From? The act of prospecting (you go get the leads) or marketing (developing a system that brings the leads to you) to capture a consumer’s contact information. These two methods you will need to do regularly to Lead Generate consistently. (List of activities on PG. 65 of SHIFT) Lead Conversion The act of converting a lead contact to an appointment. If you do not have a name, contact info, or schedule an appointment what you really have is an inquiry and they don’t pay the bills. The effort you apply to generating needs to be matched in effort and skill in converting them to an appointment. Unless you convert you don’t really have a lead, do you? Successful Generation and Conversion does not happen overnight, but you can see hockey stick growth in business when you consistently do both at a high level. Track your results, know what is working in the methods of prospecting and marketing. Double down on what is working and eliminate what is not. If you do not track the sources of those lead you will spend money on the wrong things. Tech Leverage ON THE GROW: Growth Mindset for your business… Manage Tags: https://answers.kw.com/hc/en-us/articles/360016213174-Create-and-Manage-Contact-Tags Mange Lead Source: https://answers.kw.com/hc/en-us/articles/360050518793-Create-and-Manage-Lead-Sources-in-Command Smart Views/Filters/Custom: https://answers.kw.com/hc/en-us/articles/360016246693-Customize-Columns-Use-Filters-and-Create-SmartViews-in-Contacts
INCLUDE EVENTBRITE to the SHIFT Training (see flyers in email
Dave’s video BWN Update: Where they were, where they are, and where they are going