Happy Tuesday Everyone, Truth be told Real Estate Business owners such as yourself MUST ONLY do two things to survive in this industry: GROW & RUN your business. What varies on those two points is HOW you do it. Lets define GROW: think of it as LEAD GENERATION and Lets define RUN: as your day to day activities, that convert those LEADS to CONTACTS to RELATIPOSHIPS. The RELATIOSHIPS are what become Closed TRANSACTIONS. Lead->Contact->Relationship (With graphic) Through research what we have found is that the magic number is 201 and let’s call those 201+ RELATIOSHIPS. At 201 Relationships we see hockey stick Growth in Associates Gross Commissions. 201 = $119,000 Gross Commissions (Insert 201 Graphic) Lead Generation and thus developing those Leads into Relationships takes effort and time Are you patient enough to commit to the long game? Business is challenging right now, you need to doble down on the relationships you have and sprinkle in new Leads into your world. Find the items of Lead Generations that works best for you and master those tools. Build a strong online presence: In today’s digital age, having a strong online presence is crucial. Create a professional website, use social media platforms such as LinkedIn, Facebook, and Instagram to promote your services, and optimize your content for increased your visibility. Attend networking events: Attend local networking events, such as industry conferences, seminars, and trade shows, to meet potential clients and other professionals in the real estate industry. Make sure to bring business cards and be prepared to network. Host Events: Movie Nights, Seminars (First Time, Investor, or VA), Go to a baseball, basketball, soccer game(skip The Commanders) Referrals: Encourage your existing clients to refer you to their friends and family. Word of mouth can be a powerful tool in generating leads. Cold calling: Contact potential clients directly by cold calling or sending emails. Develop a script and be prepared to answer any questions they may have about your services. Partner with other professionals: Build relationships with other professionals, such as mortgage brokers, home inspectors, and real estate attorneys, to generate leads through referrals and partnerships. Create valuable content: Create valuable content, such as blog posts, videos, and infographics, that address common questions and concerns that potential clients may have about the home buying or selling process. Share this content on social media and other relevant platforms to attract leads. Use lead generation tools: Use lead generation tools such as lead capture forms, landing pages, and email marketing campaigns to capture leads and nurture them into clients.
These are just examples of ways to focus on lead generation for your business.
Over the next couple of Tuesday we are going to look into the different Lead Generation Giants who are the pillars of the Real Estate Business that most if not all Associates have read, listened too, or learned from the disciples of Gary Keller, Brian Buffini, Tom Ferry, and Gary Vaynerchuk, ____________________________________________________________________________________
Would you like to talk about what changes you might make in your business through utilizing the leverage of KW Command for your business? Schedule Time with David Donaldson and Get your Growth & Tech Business Evaluation Here: https://calendly.com/daviddonaldson/rtt-growth-conversation If you need a refresher Course to get re-introduced or gain clarity around the Fundamental use of Command register for our April 10-14 Training Sessions Training Here: kwregion12training.com Do you need to get some insight on what is KW Command. Learn more: https://getcommand.com/ or https://technology.kw.com/