Hello everyone and Happy Tuesday, The focus on the consumer and your ability to be in a relationship with them is that silver bullet you are all looking for. Question…HOW DO YOU ESTABLISH RELATHIOPNSHIPS? .Let alone maintain those that are established. I have had many a conversation with associates about consumers, relationships, & the media we use to communicate, how to harvest, establish, & maintain those relationships. First and foremost, I want to be clear I don’t think anything can or should ever replace face2face interactions followed by talking directly to them either by phone or using video chat. However, there are many other ways now to get in front of people through ever changing emerging technology. For many of us a terrifying thought and to others a cultural shift away from the face2face business we know. Many immediately say How or I don’t know how and Ill ask you this, At one time you didn’t know how to drive so how did you learn? Social Media allows us the ability to get away from the big box, mass media spam email days that we have all come to lament but will still do those things in your business as you think you have to do it to get the word out about you and stay in front of people. I am here to tell you are doing it wrong. Facebook, Twitter, YouTube, TikTok, LinkedIn, Pinterest, Instagram are at its core a databank of Unbelievable Content. Your consumers are on social media, so you need to be there as well. Just be there deliberately, specifically, and use it for engagement don’t bastardize your brand with spam and SELLLSELLSELL don’t even bring up your business in a conversation, when the time is right you will be able to or they will come to you. JAB, JAB, JAB(…RIGHT HOOK if you know then you know) Think for a moment what data consumers openly share on social that you have access to and that you have the ability to take appropriate contributable action, (PAIGE please list thes by bullet in 2 rows) Birthdays, Job Changes, Personal Achievements, Birth Announcements, Weddings, Personal Needs, Home Improvements, tragedy, Paige please Add social media demographic image HERE Your social voice and content really matter most in community curating, be human and ask questions along with using engagement. Live and engage by Small town Rules, Bakers DZ, butcher shop, corner bar, those relationships still exist although now at scale…Gary Vaynerchuck Customer retention may be the easier and hardest thing to do at the same time. As a whole major marketers do not care about the consumer, I challenge you to be different be in the 18%…Do you know what that means? When polled 82% of consumers state they will use their REALTOR again at close but the fact is only 18% actually end up using them again…Why? Because too many trat the consumer as a commodity and move on to the next sale and fail to maintain and enhance the relationship. Don’t be that person. Caring about the end user could have never been more important. The Philosophy on how to build a business has not changed but the delivery vehicle has. Do you call everyone that has unsubscribed from your content and asked them why? I bet you at the end of that call they will ask to resubscribe if you just thank them why.
Insert Thank you Graphic Read the Thank You Economy by Gary Vaynerchuck (amazon link)
How To use Facebook Search: https://www.loom.com/share/1a7c7ed0b64545a69f3bef04d8c96e80 Learn how to use social media here: google.com