Hello everyone and Happy Tuesday, When it comes to a mindset around your consumers how would you answer these questions? Are the people in my databank a Lead or a Contact? How do I know if I am in a relationship with the contacts in my databank? How regularly do I communicate with my Contacts? How regularly do I communicate with those I am in a Relationship with? The answers to these questions will vary wildly depending on who you ask.
In the chart above we reference percentages or health score. We like to track or gamify where we can. However, while the percent is not the point of success the ability to know all of that detail and beyond as you see in the examples of the custom questions is where a contact evolves into a relationship. Is it possible to relationship proof your databank and insulate your business? I say yes but it takes time and consistent, deliberate, communication in coming from contribution. Do you do that are do you look to just gather the data and fill in the blanks? There is a law of numbers mindset to doing business in that the more people I know or have contact information for the more business I can do. This is correct, although I question the efficiency of that 10,000 people in a database. Imagine you have a 150-300 person databank that you were in relationship with in such a way that they are your business advocates, in that the moment they hear the word REAL ESTATE or REALTOR they scream out “Have you met, Dave?”
I couldn’t be more serious about this use your smart plans:
Call them all 4 x a year, Meet them for Coffee 2x a year, Contact them on a Birthday and Home Anniversary, include them on a bi-weekly community nurture(where they are from, where they live, and where are they going: SEE VIDEO BELOW), and invite them to the 2-4 business events you should be doing each year, Communicate and Engage with them as often as you can through social media. That is easily more than 50 touches per year and don in a way they will never be put off and never not think of you when they hear the magical words who do you know that I should talk to in Real Estate.
Be deliberate in your communication the market of and your business of today depends on it
How to Use BWNN Update: https://www.loom.com/share/b218f5d1aa6843578c891c20fde6b407 Smart Plans: https://answers.kw.com/hc/en-us/sections/360003127234-SmartPlans Know your Databank Health Score: https://answers.kw.com/hc/en-us/articles/360017776214-Use-the-Database-Health-and-Activity-Reports-in-Command