Hello everyone and Happy Tuesday, This week is a follow up to Last weeks break down of a video marketing strategy (please refer to Sept 29 Teuesday with Dave) When going down the path of producing a video message, plan, or strategy remember that it is near impossible to produce content that will connect with everyone about every topic of importance in 60-90 secs. So do not try to do it, you need to LEAD WITH VALUE Each piece of content should speak to 1 person about a singular topic… JJ Gagliardi O that leads to a question So that leads us to a question do you know your Target Audience? (insert demographic image below)
What are their goals? What are their Challenges? Be short ad to the point Speak directly to one person about a singular conflict they may have Remind them of the “challenge” and the poor result that could lead to . and Emphasise how your guidance will leads to a result that they want. Remember a video is nothing more or less than storytelling …all great stories are about conflict…because conflict relates back to survival. Every Audience is open to a good story, think about the structure of your story or your roadmap. (insert Image) H
Last week we talked about Donald Miller and his book Hero on a Mission he goes into depth about who you are in life. The same applies to your video message…you are not the hero but you are the guide.. which guide are you? Image of yoda? Mr Miyagi? Morpheus)
Learn more about Donald Miller: website:mystorybrand.com podcast Business made Simple
Get Help from JJ at Changeover Media: https://www.changeovermedia.com/
Dave’s video BWN Update: Where they were, where they are, and where they are going