Happy Tuesday Everyone, Outreach and communication…you have many modes to deliver that communication. If you have been in business for a while, you have seen the elevation from phone books, print media, newsletter, post cards, radio, tv, to email, blogs, pay-per-click(ppc), social media channels, target marketing, video, VLOG, & podcast. I know, I know I didn’t list everything, but I think you are getting get point. As technology evolves, Marketing evolves, & we must evolve with it in how we communicate, while communicating on more distribution channels. Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people… That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it. -Gary Vaynerchuk In the book Launch by author Michael Stelzner he shares “The Elevation Principle” Great content + other people – marketing messages = GROWTH Get clear and focused on your messages and messaging platform as it is not one size fits all in communication. Success stories and how to articles are good content, involving specialists into the message make them great and verified content. Follow those you learn from and quote, share their content, share your reference material your use and tag them get them to share, leave reviews, refer them business, write up other business you patron and share those positive experiences. Think outside the box and talk to other business owners that your consumers can learn from that are not all real estate specific. Shows them how well rounded you are and pouring into them more then just selling to them. Be thankful & genuine, live that way always and never look for anything in return. “You are 100% responsible for the impression people have of you” -Jill Rowly
KW COMMAND TOOLS:
Command Campaigns: https://answers.kw.com/hc/en-us/articles/360017880174-Create-and-Schedule-an-Email-Campaign FB/Instagram: https://answers.kw.com/hc/en-us/articles/360016377474-Configure-Your-Facebook-Ad-Campaign Target Audience: https://answers.kw.com/hc/en-us/articles/360026684773-Target-Your-Database-with-a-Facebook-or-Instagram-Social-Ad Newsletters: https://answers.kw.com/hc/en-us/articles/360042220094-Create-and-Schedule-a-Newsletter-Email-Campaign DirectMail: https://answers.kw.com/hc/en-us/articles/360016443274-Create-a-Direct-Mail-Campaign-with-Pre-made-Templates
Dave’s video BWN Update: Where they were, where they are, and where they are going