Happy Tuesday Everyone, Communication with our consumers happens many ways, nothing trumps face to face, face to zoom, or face to phone. However consistent and deliberate communication in between those conversations is incredibly valuable. Social Media is a great way to connect to your audience, but email is even better… Chris Smith Author of the Conversion Code
Utilize those connections from social media and build your email lists. Then communicate with them digitally while coming from contribution, doing so through email is very possible. I don’t want to offend anyone’s Great Great Grandmom’s cookies recipe(do you think of Phoebe form Friends Nestle Tulausa cookie recipe episode) but sending recipes or time to clean out the gutter reminders is not what your consumers are looking for. Be you and be real, provide market stats, local, state regional, Upcoming local events…like your favorite place to view fireworks on the 4th of July, local events, favorite local swimming hole for the summer, in the areas of your consumers. Interview vendors Incorporate video, let them see you face, include photos from your most recent client event, AND show you’re the subject area expert for them in real estate. you clients. Take the time and build relationships and position yourself as that local authority. Utilize those connections from social media and build your email lists. Also to increase engagement make offers in your newsletter.
Newsletter Thoughts:
Don’t send Spam and ask your self would you want to receive this material. Don’t speak badly of anyone or anything. Competitors, business, politics, vendors, clients. Always preview what you are sending out. Remember consumers view the material on multimedia platforms. So you should know what your newsletter will look like on desktop, tablet, or cell phone. Always monitor your report data. Open rate, bounce rate, clicked, unsubscribed Send Newsletters out at the same time and same Day each month/quarter. Give thought to your Subject Line, keep it short
KW COMMAND TOOLS:
Command Email Newsletter: https://answers.kw.com/hc/en-us/articles/360042220094-Create-and-Schedule-a-Newsletter-Email-Campaign Command Email Editor & Preview: https://answers.kw.com/hc/en-us/articles/360053415434-Use-the-Command-Email-Editor Command Email List: https://answers.kw.com/hc/en-us/articles/360018863614-Create-and-Manage-Email-Recipient-Lists-for-Email-Campaigns Command Email Metrics: https://answers.kw.com/hc/en-us/articles/360045741473-Track-Email-Campaign-Metrics Command Client Engagement: https://answers.kw.com/hc/en-us/articles/4407354561299-Track-Client-Engagement-with-a-Specific-Email-Campaign
Dave’s video BWN Update: Where they were, where they are, and where they are going