Happy Tuesday Everyone, Since the beginning of these communications two months ago we had been discussing the technological leverage available to you for your business as well as how these systems can ultimately help provide sustainability through changing markets. We are in a SHIFTING market, just get prepared & remember it is not really about the market it is about what you will do about it! Top Associates take action. Shift may mean change; however there is opportunity in EVERY market A shifting Market does not mean bubble burst or market crash, does not mean a windfall of foreclosures or short sales, although I do expect an increase in those. However, those things could be in your future if you are prepared to do what the business owners do in times of need, SHIFT
SHIF Tactic 3 Do More with Less through Leverage:
When you are no longer able to change the situation, we are challenged to change ourselves… G.K.
SHIFT Tactic 11: Master the Market of the Moment:
The Game of Life is not so much in holding a good hand as playing a poor hand well…H.T. Leslie When you read this, I want you to look at your Command Opportunities Dashboard, your personal white board, excel spread sheet, sticky notes, or write down all the future potential business you have in your sitting in your head. I know you all don’t have them in the same place, but you have it somewhere. What does your business in the next 6 months look like for transactions? Do you have enough Leads, Contacts, & Appointments, set up to continue to achieve you goals you set for yourself for 2022? Did you plan for a potential shift this year into your Goals? Did you set Goals? Do you look at your finances regularly? How well do you work with your Lender partners? Are they keeping you up to date on existing or new loan programs that is available to your buyer pool? If not meet with them immediately. The better you are armed with information the more success you will have in maintaining your business during the near future. Many of you have not been in the industry longer then 2-5 years so this Shift may be new to you. However, there are enough of us around that have experience in maintaining business through a Shift and have learned even more that those relationships you work to develop with our consumers are the core of your continued success and business growth. How you stay informed about the market and how you share that information will set the tone for your business. Speak the truth but you must understand what is happening first do not just repeat what you may have heard. Make the calls, send proper communication through newsletters, social media, or do a video. Get out of your comfort zone and get a new comfort zone. Talk to your MCTT and figure out how to utilize we yyou have at your disposal, talk to your TL, ALC, or Top producers and listen to wha they have to say about Shift and read the book.
Tech Leverage ON THE GROW:
READ THE SHIFT BOOK by Gary Keller, Dave Jenks, & Jay Papasan: https://www.kwredlabel.com/shop/Kellerink/SHIFT-1001.html Manage Opportunities: https://answers.kw.com/hc/en-us/sections/360011008634-Set-Up-Your-Opportunity-Pipelines Report Tracking: https://answers.kw.com/hc/en-us/sections/360003304033-Reports Goal Tracking: https://answers.kw.com/hc/en-us/articles/360046153993-Track-Your-Goals-Progress-in-Command
Dave’s video BWN Update: Where they were, where they are, and where they are going
Podcast Questions:
Kristin Francis launched her career with a personal investment in real estate, and became a licensed real estate agent in 2009 after spending 15 years in strategic marketing. Kristin is a native of Northern VA and has an innate knowledge of the demands of our various local markets. The Kristin Francis Team is comprised of real estate experts skilled in working with an array of clients including first-time homebuyers, military families, buyers of custom-built homes, property management, investment properties, and much more. Kristin’s passion is creating opportunity for others and building a legacy of global giving through real estate. She is licensed in VA, Washington DC, and MD.
Sample Questions we may ask:
What was your background or professional progression that led you to where you are now? What did you do prior? Where along that path did you start to realize you had the entrepreneurial drive? What were your stumbling blocks and how did you overcome them? What has being an entrepreneur//business owner provided for you in your world? What have you done or experienced that you didnt expect? With rou success, where do you want to go? How is what you’re doing impacting your personal, professional, or lives of those around you? What are looking out of what you have built? What will this allow you to do?
We will be on zoom so feel free to have a backdrop up if you have one with your logo, try to use a mic if you have one.

