“You can’t always get what you want. But if you try sometimes, you just might find you get what you need.”
— The Rolling Stones, You Can’t Always Get What You Want
Happy Tuesday,
Persistence is a hallmark of success in business. But there’s a fine line between being persistent and being pushy — and once you cross it, you’re not building trust, you’re burning it.
The secret is to stay present without retreating, even when the client isn’t ready to move forward. You can do this by providing consistent value, maintaining visibility, and showing respect for their timing.
How to stay present the right way:
1. Offer small, steady touchpoints: market updates, check-in calls, or handwritten notes.
2. Be visible, not invasive: social media, community events, and casual conversations count.
3. Show respect: remind them you’re here when they’re ready, not when you demand it.
“Be persistent without being annoying.” — Paul Rand
Clients don’t forget who shows up consistently, with respect and without pressure. When you stay in their world — lightly, thoughtfully, intentionally — you’re the first person they call when the timing is finally right.
See you next Tuesday.
Onwards,
DDD