Happy Tuesday, This is a follow up article to last weeks edition on the Telephone Consumer Protection Act (TCPA). KWRI is taking steps to help associates maintain communication and be aware of their communication reputation. We have previously tracked your email reputation within your command->Reports->email and will shortly be taking that a step further.
Problem we are up against:
Email carriers are making broad-scale updates that will impact Command Email Services tools. Command users who are not following best practices for email are leading to Command’s domains and IPs being marked as suspect, which impacts our ability to send emails effectively. Additionally, Gmail and Yahoo are adjusting their requirements, including a smaller percentage of users that are marked as suspect. We need the ability to protect our domains and IPs by suspending users who have violated the metrics.
Solution we are rolling out:
Implement a tiered system that provides users with visibility into their “email sending score” so that they know where they stand and can modify their behavior before they are prevented from sending more emails. Good Agent is in good standing and has full permission to send without limits. Needs Improvement Agent is in the ‘warning’ zone and will be notified via Command (bell icon); no further action necessary. Action Required Agent is blocked from any sending until training is received and proof is sent to Support. Agent is blocked from any sending until training is received and proof is sent to Support. Saved Search + Opportunity Updates will continue to send Agent will be notified via Command Desktop + Command App Command Desktop notification cannot be disabled Contact Timeline event will indicate emails not sent due to Action Required status. How can an agent get out of Action Required status? Complete Training + Notify Support
Goal:
Protect Command email service for all KW agents and help improve everyone’s email sending quality. Within our KW Command email platform, a small percentage of agents that over communicate and get their emails flagged as spam could affect everyone. Items of measure that affect your email reputation are, bounce rate, reported as spam, un-subscription, and spam traps**
We will be releasing this Command globally soon and would love for you all to stay up to date on best practices and be informed on the communication channels you are leveraging through command. Please talk to your Leadership or reach out to me directly at daviddonaldson@kw.com if you have any questions or concerns.
ddd ____________________________________________________________________________________ WARNING! You must comply with the Telephone Consumer Protection Act (TCPA) and any other federal, state or local laws, including for B2B (business-to-business) calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. For more information about the TCPA and DNC laws, visit https://www.kwconnect.com/page/industry-resource/dnc. How to find out more about the DNC call List and be in compliance for your business: https://www.ftc.gov/business-guidance/resources/qa-telemarketers-sellers-about-dnc-provisions-tsr-0 **What is a Spam Trap: What is a Spam Trap? Spam Traps are used by email services to make sure entities are not sending mass emails to folks who have not agreed to receive them. The email service will use an inactive or closed email account as a “trap” and if a user sends to that address, they will be marked as suspect. Contact your attorney to ensure your compliance. Command Email Engagement Reputation: https://answers.kw.com/hc/en-us/articles/360043415773-Track-Your-Command-Email-Engagement Email best Practices: https://answers.kw.com/hc/en-us/articles/360047354873-Command-Email-Best-Practices
Upcoming Events:
Keller Williams Family Re-Union Feb 25-29, 2024: https://events.kw.com/event/family-reunion-2024/?fbclid=IwAR1KoUQAsU-11HTsuOqZg_hl9hP5EBJQx-URAueaeOd9Y3SYpp3rvK5O2-U ________________________________________________________________________________
Would you like to talk about what changes you might make in your business through utilizing the leverage of KW Command for your business? Schedule Time with David Donaldson and Get your Growth & Tech Business Evaluation Here: https://calendly.com/daviddonaldson/rtt-growth-conversation If you need a refresher Course to get re-introduced or gain clarity around the Fundamental use of Command register for our Feb 5-9, 2024 Training Sessions Training Here: kwregion12training.com Do you need to get some insight on what is KW Command. Learn more: https://getcommand.com/ or https://technology.kw.com/